Stephanie Koathes

Stephanie Koathes is a copywriter, editor, and Hitchhiker’s Guide to the Galaxy enthusiast from Kingston, Jamaica. She’s been writing on lifestyle, food, travel, and culture, and doing interviews with interesting people around the Caribbean, and writing ads for the last six years.

A Glimpse at My Work

Somewhere in the time between cleaning up endless amounts of cat hair I manage to write! From lifestyle, travel and food articles to B2B blogs focusing on digital marketing, interviews, advertorials, display ads, and video scripts, I've written it all.

Display Ad • 25th June 2024

Ad Copy for Key Artwork

Copy written for the summer promotion of a personal finance app. The goal was to tie together summer and convenience provided by the app. The target audience is looking for an app to simplify payments and transactions.

The University of the West Indies Mona • 3rd June 2024

Home

Landing page copy for the University of the West Indies, Jamaica, the oldest and largest university in the Caribbean.

Performance Marketing Ad • 3rd June 2024

University of the West Indies Display Ad

Copy for performance marketing campaign for the University of the West Indies, the largest and oldest university in the Caribbean.

Billboard • 3rd June 2024

Billboard

Copy for a billboard ad for Western Union in Trinidad and Tobago.

Creative Proposal • 13th July 2023

Campaign Concept for Chukka Caribbean Adventures

A fun way to advertise villa rentals. I created a 'noun' specifically for those times when you really need a vacation.

Ad • 20th April 2023

Advantage General Insurance (AGIC) Xmas mAGIC campaign

Creative Proposal • 19th April 2023

Broadbent Proposal

This ad was part of an overall creative proposal to Broadbent Vision Centres, a large local chain of eyewear shops with three sub-brands.

Display Ad • 19th April 2023

Chukka Caribbean Adventures Valentine's Promo

Chukka Trails and Travels Display Ad • 13th September 2022

CTT free insurance promo

Copy developed for a late summer season campaign offering free travel insurance for a regional travel and experience company.

Ad • 4th August 2022

Sample ad for Courts

A sample ad for major Caribbean furniture retailer Courts (owned by Unicomer)

Chukka Trails and Travels Display Ad • 27th July 2022

Display Ad for Chukka Trails and Travels

This ad is to promote a $60 discount on vacation packages purchased during Jamaica's independence celebrations.

Creator Hub Program • 13th October 2021

Yello Creator Hub

Landing page copy written for Yello Media Group's recently launched Creator Hub to give opportunities to creatives around the Caribbean.

8th September 2021

Chukka Caribbean Adventures - Tours Campaign

Display ad for Chukka Caribbean Adventures (Jamaica) to promote their adventure and nature tours.

8th September 2021

Chukka Caribbean Adventures - Jamaica Tour Campaign

Display ad for Chukka Caribbean Adventure Tours (Jamaica) advertising their ziplining experience.

Jazz and Blues E-Magazine • 23rd March 2021

Copywriting for Beautiful Destinations

I provided headline and body copy for the Beautiful Destinations (a destination marketing agency) client to be run as an ad in a digital event magazine.

11th February 2021

Hill to Hill - JWN Trade Magazine

Hill to Hill is a feature I wrote for an upcoming trade magazine by J Wray & Nephew. I provided all the content in the magazine.

Blue Mountain Coffee Festival (originally on Find Yello Jamaica) • 2nd March 2020

Coffee, Culture, and Creativity – Minister of Tourism Talks Jamaica Blue Mountain Coffee Festival – JAMAICA Blue Mountain Coffee Festival

I caught up with Minister of Tourism, Edmund Bartlett, to talk about the Jamaica Blue Mountain Coffee Festival, why it was important to support and all it has to offer.

Our Spirit Campaign - J Wray And Nephew

Copy written to support the launch of the first official promotion campaign, called Our Spirit, for Wray and Nephew White Overproof Rum.

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