Stephanie Koathes

Stephanie Koathes is a copywriter, editor, and Hitchhiker’s Guide to the Galaxy enthusiast from Kingston, Jamaica. She’s been writing on lifestyle, food, travel, and culture, and doing interviews with interesting people around the Caribbean, and writing ads for the last six years.

A Glimpse at My Work

Somewhere in the time between cleaning up endless amounts of cat hair I manage to write! From lifestyle, travel and food articles to B2B blogs focusing on digital marketing, interviews, advertorials, display ads, and video scripts, I've written it all.

Creative Proposal • 13th July 2023

Campaign Concept for Chukka Caribbean Adventures

A fun way to advertise villa rentals. I created a 'noun' specifically for those times when you really need a vacation.

Ad • 20th April 2023

Advantage General Insurance (AGIC) Xmas mAGIC campaign

Creative Proposal • 19th April 2023

Broadbent Proposal

This ad was part of an overall creative proposal to Broadbent Vision Centres, a large local chain of eyewear shops with three sub-brands.

Display Ad • 19th April 2023

Chukka Caribbean Adventures Valentine's Promo

Chukka Trails and Travels Display Ad • 13th September 2022

CTT free insurance promo

Copy developed for a late summer season campaign offering free travel insurance for a regional travel and experience company.

Ad • 4th August 2022

Sample ad for Courts

A sample ad for major Caribbean furniture retailer Courts (owned by Unicom)

Chukka Trails and Travels Display Ad • 27th July 2022

Display Ad for Chukka Trails and Travels

This ad is to promote a $60 discount on vacation packages purchased during Jamaica's independence celebrations.

Creator Hub Program • 13th October 2021

Yello Creator Hub

Landing page copy written for Yello Media Group's recently launched Creator Hub to give opportunities to creatives around the Caribbean.

8th September 2021

Chukka Caribbean Adventures - Tours Campaign

Display ad for Chukka Caribbean Adventures (Jamaica) to promote their adventure and nature tours.

8th September 2021

Chukka Caribbean Adventures - Jamaica Tour Campaign

Display ad for Chukka Caribbean Adventure Tours (Jamaica) advertising their ziplining experience.

Jazz and Blues E-Magazine • 23rd March 2021

Copywriting for Beautiful Destinations

I provided headline and body copy for the Beautiful Destinations (a destination marketing agency) client to be run as an ad in a digital event magazine.

11th February 2021

Hill to Hill - JWN Trade Magazine

Hill to Hill is a feature I wrote for an upcoming trade magazine by J Wray & Nephew. I provided all the content in the magazine.

Blue Mountain Coffee Festival (originally on Find Yello Jamaica) • 2nd March 2020

Coffee, Culture, and Creativity – Minister of Tourism Talks Jamaica Blue Mountain Coffee Festival – JAMAICA Blue Mountain Coffee Festival

I caught up with Minister of Tourism, Edmund Bartlett, to talk about the Jamaica Blue Mountain Coffee Festival, why it was important to support and all it has to offer.

Our Spirit Campaign - J Wray And Nephew

Copy written to support the launch of the first official promotion campaign, called Our Spirit, for Wray and Nephew White Overproof Rum.

Find Yello Jamaica • 28th July 2020

Five Ways Content Marketing is More than Just Writing

When we hear the term ‘content marketing’ many of us make the mistake of believing that this aspect of marketing is all about writing. If you think you can just add a blog page to your website, churn out lots of articles, and call it a day for your content marketing efforts, then you’re not going to reap the benefits. A lot more goes into effective content marketing than writing blog posts.

Find Yello Jamaica • 11th May 2020

Opening Your Virtual Doors: Six Lessons from COVID-19 on Moving Businesses Online

There is an old saying that when one door closes, another one opens. With COVID-19 pandemic wreaking havoc on brick-and-mortar businesses the world over, many of us are being pushed to migrate our businesses online. When physical doors close, another virtual one opens.

Find Yello Jamaica • 14th October 2019

Five of the Easiest Caribbean Countries to Visit from Kingston

All too often visiting another island from Jamaica involves multiple connections or even overnight layovers. That’s slowly changing. We’ve rounded up five of the easiest Caribbean countries to visit from Kingston. These flights are either non-stop or only have one short connection.

Find Yello Jamaica • 9th September 2019

Experiencing Kingston Creative’s Artwalk Downtown

Earlier in 2019, I explored the Wynwood Art District and it landed on my list of five things to do in Miami . Wynwood, a formerly crime-stricken area, has become a major tourist draw with over 200 vibrant street murals. My experience at Kingston Creative’s Artwalk, held on the last Sunday of every month, reminded me of my visit to Wynwood.

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